04 Jul Facebook Marketing Turning Up The Volume On Autism Awareness
Every month children and adults in Malta affected by a range of disabilities make use of the services and facilities provided by Inspire.
With its over 130 staff and a small army of volunteers, Inspire based in centres in Bulebel, Marsascala and Ghajnsielem Gozo. Inspire’s mission is to be the centre of excellence dedicated to maximizing the potential of persons with disability. This is through the provision of quality services, support, advocacy and creating awareness.
Since October 2018 MadeYou Smile has been working with Inspire to help promote the organization and its mission via digital marketing.
Antonello Gauci, Chief Executive Officer, says: “Supporting the children and adults who use our services every day takes all of our time and energy. So, we decided to partner with MadeYou Smile to benefit from professional social media and digital marketing.”
April is internationally recognised as ‘Autism Awareness Month’ and MadeYou designed a new and engaging approach. Focusing on the professionals that work with autistic children and adults at Inspire, MadeYou produced videos to introduce them to the public. The results for 2019 compared to 2018 speak for themselves:
Antonello continues, “Facebook is huge in Malta and very quickly we could see the difference working with MadeYou. Having MadeYou Smile on board was making a big in terms of numbers of people knowing about the Autism Awareness Month”
The Facebook Marketing Data Speaks for Itself
Erika Buttigieg, Technical Lead Digital Guru, says: “I regularly meet with the team at Inspire to talk through what they have planned to see how I can use this in terms of their social media offer.
“I look to use a mix of mediums including video, graphic design, photography and blogs.
Rather than just doing individual posts, where possible, I like to schedule them to create a coherent story. But, of course, when the need for individual, one-off posts arises – especially if something comes up at short notice – then we work flexibly to make the most of these opportunities.
“To evidence Inspire’s return on their investment, I provide the Chief Executive Officer with a detailed breakdown of all the digital marketing activity we have undertaken for Inspire in the previous month. This includes figures for engagement, such as the number of people who have liked, shared or commented on a post, the reach of each post and the number of impressions it has had.
“I am also responsible for working with Inspire to keep their website updated too.”
To take advantage of Facebook’s newer sister platform, Instagram, Erika has also set up the @inspire_ngo Instagram feed in February 2019.
While Facebook is still the most popular social media platform in Malta, image-led Instagram is enjoying exponential growth in popularity among people aged 35 and younger.
“Inspire’s Instagram is starting to get a following and provides an additional platform to Facebook by which we can share key messages, fundraising asks and information.”
Like to find out how MadeYou Smile can help your business with its digital marketing? Get in touch any time – we love to talk! – on +356 2703 5703 or email Kelly@madeyou.eu