Digital Marketing, Business Development and Outsourcing -
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What is MadeYou?


MadeYou is a training and development, digital design and digital marketing consultancy and customer service outsourcing offering a unique combination of skills, experience and expertise which will blow your mind, not your budget.

Our Quirkology

A big hello to you, from us, Luke and Kelly, founders of MadeYou, and an even bigger thank you to you for stopping by and checking out our site. Our mantra is to be proactive and celebrate change and MadeYou has evolved from our personalities and those of our rapidly expanding team. We call it our ‘quirkology’ and it’s all about being just that little bit out there, and different, and real.

– Luke & Kelly

Our Values


We’re creative and we’re different! We will listen to your needs and work with you to come up with some really sparkling ways to do it!


We share. We have so much talent in so many areas within our business, we have a huge range of experience to offer you.


We are agile. We know that being quick, flexible and adaptable can make all the difference. Whatever changes you are facing we will be by your side.


We are honest. We might be quirky, but we are always realistic. You'll will get exactly what you need and we will charge a fair price for a job well done.


Going above and beyond is our mantra so you can be sure you'll always get more than good value for your money

Our Brand Story

Both UK nationals with more than 25 years’ experience in customer service centre management and consultancy, and, senior roles in the financial and third sectors respectively, business partners Luke and Kelly relocated to Malta in 2015 because the opportunity came up and it was a great decision.


MadeYou has its roots in Luke Todd and Co, which offered consultancy services to business and organisations in Malta and the UK. Major growth then followed after the business won a contract with eBay to lead the company’s customer experience units. This involved optimising customer service centres, maximising efficiencies, profiling Net Promoter Score analytics, feeding fraud prevention strategy to the board, in fact, providing all round customer support consultancy services.


Through some adept promotion on social media of this work (thanks to Kelly’s fantastic Neuro Linguistic Programming skills) other firms then started to approach him to have their social media accounts managed by Luke and Kelly. Island Sanctuary was signed on and Social Smile was born, the precursor to today’s MadeYou Smile.


Luke and Kelly then established United Business Training, playing to their strengths as certified business coaches / trainers. A contract with Tipico kick-started this phase of the business, delivering training sessions to their employees.


Luke’s background and approach to developing talent brought about significant operational change to the organization, while, Kelly, a qualified psychotherapist, concentrated on delivering behavioral change through bespoke training courses and one-to-one sessions.


In 2018 Luke and Kelly decided to bring together all their services under one brand and MadeYou™ was born.  The MadeYou™ portfolio now includes:


  • social and digital marketing under MadeYou Smile
  • culture, values and team building under MadeYou Think
  • management training, leadership skills and talent development under MadeYou Grow
  • customer service outsourcing and consultancy services under MadeYou Outsource

Meet the Monsters

management development, kelly mcsherry, talent development, training, contact centre, call centre, contact centre agent, outsourcer, offshore, management development, talent development, chief commercial officer

Kelly McSherry

Co-founder and Chief Commercial Officer

Kelly’s professional background is varied to say the least. Having worked with start-ups through to working with international financial institutions like City Group managing teams in mergers and acquisitions. After going back to university as a mature student he qualified as a psychotherapist and then as a Master of Neuro Linguistic Programming (NLP). He moved into the charity sector and before moving permanently to Malta in 2014 he held a senior role responsible for multiple locations and over 400 staff in the health sector. Today, Kelly is utterly passionate about how business can attract, retain and grow their talent. He’s totally obsessed by digital design too!

recruitment, graphic design, quote, online marketing, digital marketing, contact centre, call centre, contact centre agent, outsourcer, offshore, ceo, luke todd, management training, talent development, leadership development

Luke Todd

Co-founder and Chief Executive Officer

Luke has a very strong background working for some of the world’s largest companies such as eBay and Aviva Insurance. His primary focus has been on Customer Services and being responsible for contact center’s with up to 1000 people and has a remarkable track record for low staff attrition and developing a powerful employee branding culture to attract new talent. Now, Luke focuses on strategic development for a variety of clients whether it’s in talent development, customer experience and C-Level coaching. Luke has an approach to developing talent that engages on a different level that brings about significant behavioural change to drive careers and business potential.

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Creative Digital Guru

Greg has such a diverse background in design which began in his younger years producing illustrations for his own comic books! Today he’s always expanding his knowledge to bring life to online design and content to reflect his clients brands in super attention grabbing ways! Oh, and he just loves to travel…

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Technical Lead Digital Guru

Erika kicked off her career as a graphic designer, working for one of the largest foodstuff importers and distributors in Malta. Her piqued interest in digital marketing, combined with her creative and organisational skills, has led her to venture into the wonderful world of digital marketing with social media as her prime focus. Outside the office, Erika is more likely found hanging around her houseplants and craft supplies.

contact centre, call centre, contact centre agent, outsourcer, offshore


Creative Digital Guru

Rubén Torrens has travelled all the way from Venezuela. Having studied social  communication and graduated in photography Rubén continues to pursue his favourite hobby – fashion photography. Having amassed thousands of followers on social media, it’s safe to say that Rubén is no amateur. Still young and brimming with fresh ideas, landing a job at MadeYou as a Creative Digital Guru, has allowed Rubén to pursue his passion for social media, with the highlight of his day being customer satisfaction following a long day’s work.

digital designer, digital media, graphic artist, social media marketing, graphic artist


Creative Digital Guru

Joel is one of those characters that conjures the most random and beautiful digital creations. You’ll find him sketching away on his iPad Pro with his his magic pencil in hand utterly consumed in a cloud of creativity. He’s another one on the team that adores travelling.

richard powell, talent development, soft skills training, management training, management development, team building


Training Manager

Richard’s work in management roles in many sectors including finance, hospitality and health care. He’s worked operationally and delivered training helping people attain the behavioural changes needed for them to grow in their careers. He loves going to exotic locations on cruises.

contact centre, call centre, contact centre agent, outsourcer, offshore, customer happiness


Customer Happiness Team Leader

James takes care of the other Customer Happiness people and brings harmony to the team. He’s also client facing and works brilliantly with our clients and translating what they need into practical solutions the team can deliver. Along with the rest of the team he loves music and in fact the team is so tight….they jam together!

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Customer Happiness Agent

Julian’s passion is music…..that and making sure our clients happiness is a top priority. He’s always looking for ways to make the customer experience even better and is an ideas generating machine and asks so many questions to improve processes.

contact centre, call centre, contact centre agent, outsourcer, offshore


Customer Happiness Agent

Luca is the cool dude in the  office and is always totally chilled. He’s focused on making sure our clients customers’ get the very best support to help them feel super happy. He’s a total muso and loves all genres of music, especially lyrical.


Copywriting Guru

Sarah is a Goddess when it comes to writing copy. With a long career in PR and journalism she has an uncanny ability to create content that engages readers no matter the subject. She has the agility of a gymnast when it comes to tight deadlines! Outside of work she loves to swim, play piano, and relax with her family and friends.


Training Whizz

Sue is the loveliest lady you’ll ever have the pleasure of meeting. She keeps the training team in line and makes sure clients are kept super happy and that trainers know exactly where they’re going and when. Outside of work Sue is devoted to her family.

Corporate Social Responsibility


We help Malta’s stray and abandoned fur-babies gain some spotlight by sharing some heartwarming cute photos. We also share stories to generate awareness and funds for this non-profit organisation. The Island Sanctuary Malta has been in operation for 20 years, fighting for the rights of our four-legged friends! A big thank you to the volunteers who work there, it wouldn’t be the same without you!

On that note, can we encourage you to become a member at the small price of €10 a year via this link – thanks for being paw-some!

What can we help you or your business achieve?

team building, company culture, culture workshops, team building workshops

Identification and roll out of culture, values and mission, plus staff development and team building.

digital marketing, social media marketing, social media, google ads, google

Mind-blowing digital marketing for your website, Facebook, LinkedIn, Instagram, YouTube plus…

management development, management training, talent development, rising stars, management development, management training

Talent and leadership development and 1-2-1 executive coaching.

outsourcing, call centre, offshoring, contact centre

Boutique customer service centre outsourcer and customer service consultancy.

t-shirt, t-shirt design

Show-stopping designs for all your marketing collateral needs and beyond.