Digital Marketing, Business Development and Outsourcing -
page-template,page-template-full_width,page-template-full_width-php,page,page-id-807,bridge-core-1.0.4,ajax_fade,page_not_loaded,,qode_grid_1300,qode-content-sidebar-responsive,qode-theme-ver-18.2,qode-theme-bridge,transparent_content,disabled_footer_top,wpb-js-composer js-comp-ver-6.0.5,vc_responsive

What is MadeYou?


MadeYou is a training and development, digital design and digital marketing consultancy and customer service outsourcing provider, offering a unique combination of skills, experience and expertise which will blow your mind, not your budget. Our purpose is to share our expertise, to make peoples’ lives and businesses stronger, and to help add value to your organisation.

Our Quirkology

A big hello to you, from us, Luke and Kelly, founders of MadeYou, and an even bigger thank you to you for stopping by and checking out our site. Our mantra is to be proactive and celebrate change and MadeYou has evolved from our personalities and those of our rapidly expanding team. We call it our ‘quirkology’ and it’s all about being just that little bit out there, and different, and real.

– Luke & Kelly

Our Values


We’re creative, feisty, and do things a little differently. We’ll listen to your needs and come up with dozens of new ways to help!


We’re up for facing any challenge! Our team has a broad and extremely flexible range of skills at your disposal. We’ll adapt to solve any situation you can throw at us.


We’re genuinely committed to your success. You’ll always be kept in the loop, and charged a fair price. Put your trust in us and we’ll always have your back.

Our Brand Story

Both UK nationals with more than 25 years’ experience in customer service centre management and consultancy, and, senior roles in the financial and third sectors respectively, business partners Luke and Kelly relocated to Malta in 2015 because the opportunity came up and it was a great decision.


MadeYou has its roots in Luke Todd and Co, which offered consultancy services to business and organisations in Malta and the UK. Major growth then followed after the business won a contract with eBay to lead the company’s customer experience units. This involved optimising customer service centres, maximising efficiencies, profiling Net Promoter Score analytics, feeding fraud prevention strategy to the board, in fact, providing all round customer support consultancy services.


Through some adept promotion on social media of this work (thanks to Kelly’s fantastic Neuro Linguistic Programming skills) other firms then started to approach him to have their social media accounts managed by Luke and Kelly. Island Sanctuary was signed on and Social Smile was born, the precursor to today’s MadeYou Smile.


Luke and Kelly then established United Business Training, playing to their strengths as certified business coaches / trainers. A contract with Tipico kick-started this phase of the business, delivering training sessions to their employees.


Luke’s background and approach to developing talent brought about significant operational change to the organization, while, Kelly, a qualified psychotherapist, concentrated on delivering behavioral change through bespoke training courses and one-to-one sessions.


In 2018 Luke and Kelly decided to bring together all their services under one brand and MadeYou™ was born.  The MadeYou™ portfolio now includes:


  • social and digital marketing under MadeYou Smile
  • culture, values and team building under MadeYou Think
  • management training, leadership skills and talent development under MadeYou Grow
  • customer service outsourcing and consultancy services under MadeYou Outsource

Meet the Monsters

management development, kelly mcsherry, talent development, training, contact centre, call centre, contact centre agent, outsourcer, offshore, management development, talent development, chief commercial officer

Kelly McSherry


Kelly’s professional background is varied to say the least. Having worked with start-ups through to working with international financial institutions like City Group managing teams in mergers and acquisitions. After going back to university as a mature student he qualified as a psychotherapist and then as a Master of Neuro Linguistic Programming (NLP). He moved into the charity sector and before moving permanently to Malta in 2014 he held a senior role responsible for multiple locations and over 400 staff in the health sector. Today, Kelly is utterly passionate about how business can attract, retain and grow their talent. He’s totally obsessed with digital design too!

recruitment, graphic design, quote, online marketing, digital marketing, contact centre, call centre, contact centre agent, outsourcer, offshore, ceo, luke todd, management training, talent development, leadership development

Luke Todd


Luke has a strong background working for some of the world’s largest companies such as eBay and Aviva Insurance. His primary focus has been on Customer Services, and being responsible for contact centres with up to 1000 people. He also has a remarkable track record for low staff attrition and developing a powerful employee branding culture to attract new talent. Nowadays Luke focuses on strategic development for a variety of clients – whether it’s in talent development, customer experience and C-Level coaching. Luke has an approach to developing talent that engages on a totally different level that brings about significant behavioural change to drive careers and business potential.

contact centre, call centre, contact centre agent, outsourcer, offshore, digital guru, graphic design


Lead Creative Mixed-Media Guru

Greg has such a diverse background in design which began in his younger years producing illustrations for his own comic books! Today he’s always expanding his knowledge to bring life to online content that reflects his clients brands in incredibly attention grabbing ways! Oh, and he just loves to travel…

contact centre, call centre, contact centre agent, outsourcer, offshore


Lead Creative Digital Guru

Erika kicked off her career as a graphic designer, working for one of the largest foodstuff importers and distributors in Malta. Her piqued interest in digital marketing, combined with her creative and organisational skills, has led her to venture into the wonderful world of digital marketing with social media as her prime focus. Outside the office, Erika is more likely found hanging around her houseplants and craft supplies.

contact centre, call centre, contact centre agent, outsourcer, offshore


Creative Digital Guru

Rubén comes to us all the way from Venezuela. Having studied social  communication and graduated in photography, Rubén continues to pursue his favourite hobby – fashion photography. Having amassed thousands of followers on social media, it’s safe to say that Rubén is no amateur. Still young and brimming with fresh ideas –  landing a job at MadeYou has allowed Rubén to pursue his passion for social media, with the highlight of his day being customer satisfaction following a long day’s work.


Jr. Creative Digital Guru

Emma’s young, fresh out of university and already making waves in the local art scene. Her stellar command of both photography and digital design landed her a prestigious internship at the La Biennale di Venezia art exhibition. The contributions she’s made to our Creative team has left the whole company richer, both through her skills and her warm personality. Outside of the office she loves collecting vintage cameras and taking candid street photography.

richard powell, talent development, soft skills training, management training, management development, team building


Training Honcho

Richard has worked management and operational roles in loads of different sectors including finance, hospitality and health care. He’s an expert in delivering training to people who need help attaining specific behavioural changes, and growing their careers. Outside of the office he adores going to exotic locations on cruises.

contact centre, call centre, contact centre agent, outsourcer, offshore


Jr. Creative Digital Guru

Julian’s a passionate, funny and deeply creative person with a love for music and photography. Recently Julian made the move from being one of our customer happiness agents to being our latest and greatest creative mastermind. He’s an idea generating machine and his background in c.s means he’s always looking for ways to make the customer experience even better. When he’s not working, Julian loves exploring the local music scene around the island.

patrick, icon, copywriter, copywriting, writer, graphic design, digital marketing, online marketing


Copywriting Wizard

Patrick is our English language expert and copywriter. An avid reader from a very young age he eventually branched out into copywriting and scriptwriting – now working for MadeYou he specialises in always having the perfect word for the occasion. He loves telling stories and helping people hone their rough ideas into glowing gems. When he’s not at work you’ll usually find him reading… or behind a D&D table.


Organisational Ninja

Sue is the loveliest lady you’ll ever have the pleasure of meeting. She keeps everyone at the office in line and makes sure clients are kept super happy. As our head office organiser, Sue keeps the team up to date with what’s going on, what meetings to attend, and where they’re going. Outside of work, Sue is devoted to her family.

Corporate Social Responsibility


We help Malta’s stray and abandoned fur-babies gain some spotlight by sharing some heartwarming cute photos. We also share stories to generate awareness and funds for this non-profit organisation. The Island Sanctuary Malta has been in operation for 20 years, fighting for the rights of our four-legged friends! A big thank you to the volunteers who work there, it wouldn’t be the same without you!

On that note, can we encourage you to become a member at the small price of €10 a year via this link – thanks for being paw-some!

What can we help you or your business achieve?

team building, company culture, culture workshops, team building workshops

Identification and roll out of culture, values and mission, plus staff development and team building.

digital marketing, social media marketing, social media, google ads, google

Mind-blowing digital marketing for your website, Facebook, LinkedIn, Instagram, YouTube plus…

management development, management training, talent development, rising stars, management development, management training

Talent and leadership development and 1-2-1 executive coaching.

outsourcing, call centre, offshoring, contact centre

Boutique customer service centre outsourcer and customer service consultancy.

t-shirt, t-shirt design

Show-stopping designs for all your marketing collateral needs and beyond.