About us - MadeYou.eu - Learn more about our magic team!
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Our Quirkology

The company has evolved through our personality and team; our mantra is to be proactive and to celebrate change.
We value our international expertise however we make sure that we are at the forefront of our business so that the culture of the business translates from our personality.

– Luke & Kelly

Our Values


we’re creative


we share


we are agile


we are honest

Our Brand Story

The MadeYou brand is a constant morphing of the needs of its environment. The founders, Luke Todd and Kelly McSherry have treated the business with measured agility and have grown organically into the sectors it currently operates in. In 2015, a section of the business Luke Todd & Co offered consultancy services to organisations. The international expertise that both founders brought to the service landed the company a contract with eBay (leading their customer experience units, optimising customer service centres, maximising efficiencies, profiling NPS analytics, feeding fraud prevention strategy to the board, all round customer support consultancy).


Through the company’s efforts to advertise and promote itself, it was noticed on social media (thanks to Kelly’s expert NLP skills) by various companies, who approached him to have their social media accounts managed by them. Island Sanctuary was signed on to becoming the first customer for Social Smile, a digital marketing agency with a quirky kick to its content!


Both Luke and Kelly are certified business coaches/trainers which lead the company to also operate under the name of United Business Training. They were contracted by Tipico to deliver training sessions to their employees. Luke’s background and approach to developing talent to bring about significant operational change within an organisation. On the other hand, Kelly is a psychotherapist and through various NLP methods delivers significant behavioural change through training and one-to-one sessions.


The company has since rebranded to hold all its services under one brand name MadeYou™. It boasts a diverse portfolio of; social media marketing – MadeYou Smile, talent / management development – MadeYou Grow as well as customer service centre and consultancy service – MadeYou Think.

Meet the Monsters

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Kelly McSherry

Co-founder and Chief Commercial Officer

Kelly’s professional background is varied to say the least. Having worked with start-ups through to working with international financial institutions like City Group managing teams in mergers and acquisitions. After going back to university as a mature student he qualified as a psychotherapist and then as a Master of Neuro Linguistic Programming (NLP). He moved into the charity sector and before moving permanently to Malta in 2014 he held a senior role responsible for multiple locations and over 400 staff in the health sector. Today, Kelly is utterly passionate about how business can attract, retain and grow their talent. He’s totally obsessed by digital design too!

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Luke Todd

Co-founder and Chief Executive Officer

Luke has a very strong background working for some of the world’s largest companies such as eBay and Aviva Insurance. His primary focus has been on Customer Services and being responsible for contact center’s with up to 1000 people and has a remarkable track record for low staff attrition and developing a powerful employee branding culture to attract new talent. Now, Luke focuses on strategic development for a variety of clients whether it’s in talent development, customer experience and C-Level coaching. Luke has an approach to developing talent that engages on a different level that brings about significant behavioural change to drive careers and business potential.

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Greg Kubacki

Creative Digital Guru

Greg has such a diverse background in design which began in his younger years producing illustrations for his own comic books! Today he’s always expanding his knowledge to bring life to online design and content to reflect his clients brands in super attention grabbing ways! Oh, and he just loves to travel…

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Erika Buttigieg

Technical Lead Digital Guru

Erika kicked off her career as a graphic designer, working for one of the largest foodstuff importers and distributors in Malta. Her piqued interest in digital marketing, combined with her creative and organisational skills, has led her to venture into the wonderful world of digital marketing with social media as her prime focus. Outside the office, Erika is more likely found hanging around her houseplants and craft supplies.

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Ruben Torrens

Creative Digital Guru

Rubén Torrens has travelled all the way from Venezuela. Having studied social  communication and graduated in photography Rubén continues to pursue his favourite hobby – fashion photography. Having amassed thousands of followers on social media, it’s safe to say that Rubén is no amateur. Still young and brimming with fresh ideas, landing a job at MadeYou as a Creative Digital Guru, has allowed Rubén to pursue his passion for social media, with the highlight of his day being customer satisfaction following a long day’s work.

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Joel Baldaccino

Creative Digital Guru

Joel is one of those characters that conjures the most random and beautiful digital creations. You’ll find him sketching away on his iPad Pro with his his magic pencil in hand utterly consumed in a cloud of creativity. He’s another one on the team that adores travelling.

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Richard Powell

Training Manager

Richard’s work in management roles in many sectors including finance, hospitality and health care. He’s worked operationally and delivered training helping people attain the behavioural changes needed for them to grow in their careers. He loves going to exotic locations on cruises.

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James Bolton

Customer Happiness Team Leader

James takes care of the other Customer Happiness people and brings harmony to the team. He’s also client facing and works brilliantly with our clients and translating what they need into practical solutions the team can deliver. Along with the rest of the team he loves music and in fact the team is so tight….they jam together!

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Julian Blenheim

Customer Happiness Agent

Julian’s passion is music…..that and making sure our clients happiness is a top priority. He’s always looking for ways to make the customer experience even better and is an ideas generating machine and asks so many questions to improve processes.

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Luca Grima

Customer Happiness Agent

Luca is the cool dude in the  office and is always totally chilled. He’s focused on making sure our clients customers’ get the very best support to help them feel super happy. He’s a total muso and loves all genres of music, especially lyrical.

Corporate Social Responsibility

We do our bit for the community too.

We help malta’s stray and abandoned fur-babies gain some spotlight by sharing some heartwarming cute photos. We also share stories to generate awareness and funds for this non-profit organisation. The Island Sanctuary Malta has been in operation for 20 years, fighting for the rights of our four-legged friends! A big thanks for the volunteers who work there, it wouldn’t be the same without you!


On that note, we encourage you to become a member at the small price of €10 a year via this link – thanks for being paw-some!
Island Sanctuary CSR

Choose which service is right for you …

contact centre, consultancy, team building, outsourcing, call centre, customer insights

customer services consultancy

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mind-blowing digital marketing

management training, management development, talent development, leadership, coaching

management, leadership and talent development

t shirts, t-shirt, merch, tote bag, merchandise, design

original designs for merchandise