The science of smiling: What happens to our brain when we smile
Let’s say you experience a positive situation and you see a friend you haven’t met in a long time. This means that neuronal signals travel from the cortex of your brain to the brainstem (the oldest part of our brains). From there, the cranial muscle carries the signal further towards the smiling muscles in your face.
Sounds simple enough, right?
And yet, that’s only where it starts. Once the smiling muscles in our face contract, there is a positive feedback loop that now goes back to the brain and reinforces our feeling of joy. To put more succinctly:
“Smiling stimulates our brain’s reward mechanisms in a way that even chocolate, a well-regarded pleasure-inducer, cannot match.”
Smiling then, seems to give us the same happiness that exercising induces terms of how our brain responds. In short: our brain feels good and tells us to smile, we smile and tell our brain it feels good and so forth.
What this means for social and digital marketing?
We are experienced experts in generating positive feelings for your customers and beyond with your social and digital marketing. Our team is made up of sociologists, psychotherapists, language experts and creative gurus!
We’ll create positive feelings and they will be directly associated with your brand. Our blend of skills means that we can take your customers on a journey that will lead them to feeling very positive towards your products and services which then means more business.
“Nylon is real; it’s just not natural. Synthetic happiness is perfectly real; it’s just man-made. Synthetic happiness is what we produce when we don’t get what we want, and natural happiness is what we experience when we do. They have different origins, but they are not necessarily different in terms of how they feel. One is not obviously better than the other.” – Psychology Professor Harvard University -Daniel Gilbert
Get in touch with us to find out how we can bring a smile to your customers’ faces.