Digital Marketing, Business Development and Outsourcing - MadeYou
MadeYou is a training and development consultancy, offering a unique combination of skills, experience, and expertise which will blow your mind but not your budget. Our purpose is to share our expertise, improve people's lives and make businesses stronger, by helping you add value to your organisation.
HR consultancy, business training, business coach, business strategy
page-template,page-template-full_width,page-template-full_width-php,page,page-id-807,bridge-core-2.9.4,qode-page-transition-enabled,ajax_fade,page_not_loaded,,qode_grid_1300,qode-content-sidebar-responsive,qode-theme-ver-27.8,qode-theme-bridge,transparent_content,wpb-js-composer js-comp-ver-6.7.0,vc_responsive

What is MadeYou?


MadeYou is a training and development consultancy, offering a unique combination of skills, experience, and expertise which will blow your mind but not your budget. Our purpose is to share our expertise, to improve peoples’ lives and make businesses stronger, and to help add value to your organisation.

Our Mission


“To add value and share our expertise to make peoples’ lives better and businesses stronger.”

Our Quirkology

A big hello to you, from us, Luke and Kelly; founders of MadeYou, and an even bigger thank you to you for stopping by and checking out our site. Our mantra is to be proactive and celebrate change and MadeYou has evolved from our personalities and those of our rapidly expanding team. We call it our ‘quirkology’ and it’s all about being just a little bit out there- different and real.

– Luke & Kelly

Our Values


We’re creative, feisty, and do things a little differently. We’ll listen to your needs and come up with dozens of new ways to help!


We will face any challenge! Our team has a broad and extremely flexible range of skills at your disposal. We’ll adapt to solve any situation you can throw at us.


We’re genuinely committed to your success. You’ll always be kept in the loop and charged a fair price. Put your trust in us and we’ll always have your back.

Our Brand Story

Both UK nationals with more than 25 years of experience in customer service centre management and consultancy, including senior roles in the financial and third sectors respectively; business partners Luke and Kelly relocated to Malta in 2015 when the opportunity arose and what a great decision it was.


MadeYou has its roots in Luke Todd and Co which offered consultancy services to business and organisations in Malta and the UK. Major growth followed when the business won a contract to lead eBay’s customer experience units. This involved optimising customer service centres, maximising efficiencies, profiling Net Promoter Score analytics, feeding fraud prevention strategy to the board and, in fact, providing all-round customer support consultancy services.


Through some adept promotion of this work on social media (thanks to Kelly’s fantastic Neuro Linguistic Programming skills), other firms began to show interest in Luke and Kelly managing their social media accounts. Island Sanctuary was signed on and Social Smile was born.


Luke and Kelly then established United Business Training, playing to their strengths as certified business coaches and trainers. A contract with Tipico kick-started this phase of the business, by delivering training sessions to their employees.


Luke’s background and approach to developing talent brought about significant operational change to the organisation, while Kelly, a qualified psychotherapist, concentrated on delivering behavioural change through bespoke training courses and one-to-one sessions.


In 2018 Luke and Kelly decided to bring together all of their services under one brand and MadeYou™ was born.  The MadeYou™ portfolio now includes:


  • MadeYou Think: culture, values, and team-building.
  • MadeYou Grow: management training, leadership skills, and talent development.
  • MadeYou Kewl: Quirky T-shirts, Hoodies, Tank-Tops and more.

Meet the Monsters

management development, kelly mcsherry, talent development, training, contact centre, call centre, contact centre agent, outsourcer, offshore, management development, talent development, chief commercial officer

Kelly McSherry


Kelly’s professional background is varied to say the least. Having worked with start-ups through to international financial institutions such as City Group, managing teams in mergers and acquisitions. After going back to university as a mature student, he qualified as a psychotherapist and then as a Master of Neuro Linguistic Programming (NLP). He moved into the charity sector and, before moving permanently to Malta in 2014, he held a senior role responsible for multiple locations and over 400 staff in the health sector. Today, Kelly is utterly passionate about how businesses can attract, retain and grow their talent. He’s also totally obsessed with digital design!

recruitment, graphic design, quote, online marketing, digital marketing, contact centre, call centre, contact centre agent, outsourcer, offshore, ceo, luke todd, management training, talent development, leadership development

Luke Todd


Luke has a strong background working for some of the world’s largest companies such as eBay and Aviva Insurance. His primary focus has been on Customer Services and being responsible for contact centres of up to 1000 people. He also has a remarkable track record for low staff attrition and developing a powerful employee branding culture to attract new talent. Nowadays, Luke focuses on strategic development for a variety of clients – whether it’s in talent development, customer experience or C-Level coaching. Luke has an approach to developing talent that engages on a totally different level, bringing about significant behavioural change to drive careers and business potential.

richard powell, talent development, soft skills training, management training, management development, team building


Business Coach & Trainer

Richard has worked in management and operational roles in many different sectors including finance, hospitality and health care. He’s an expert in delivering training for people who need help attaining specific behavioural changes, and growing their careers. Outside of the office he adores going to exotic locations on cruises.


Organisational Ninja

Sue is the loveliest lady you’ll ever have the pleasure of meeting. She keeps everyone at the office in line and makes sure clients are kept super happy. As our head office organiser, Sue keeps the team up to date with what’s going on, what meetings to attend, and where they’re going. Outside of work, Sue is devoted to her family.

contact centre, call centre, contact centre agent, outsourcer, offshore


Marketing Manager

Erika kicked off her career as a graphic designer working for one of the largest foodstuff importers and distributors in Malta. Her piqued interest in digital marketing, combined with her creative and organisational skills, has led her to venture into the wonderful world of digital marketing- with social media as her prime focus. Outside the office, Erika is likely to be found hanging around her houseplants and craft supplies.


Creative Digital Guru

Julian’s a passionate, funny and deeply creative person with a love for music and photography. Recently, Julian made the move from being one of our customer happiness agents to being our latest and greatest creative mastermind. He’s an idea generating machine and his background in c.s means he’s always looking for ways to make the customer experience even better. When he’s not working, Julian loves exploring the local music scene around the island.